In an era of soaring living costs and evolving consumer habits, the iconic Tivoli Drive-In Theatre is a testament to resilience and adaptation.
While many traditional entertainment venues struggle to stay afloat, the Tivoli has managed to carve a unique niche, offering affordable family fun and a nostalgic experience that resonates with audiences.
This enduring success story is particularly noteworthy given the challenges faced by drive-in theatres across Australia. A recent Queensland University of Technology (QUT) study revealed that only 12 drive-ins remain consistently operational nationwide. The Tivoli, which opened its gates in 1976, has survived and thrived under the leadership of Pastor Fred Muys, who acquired the venue with a vision of community service.
The Tivoli now operates a registered charity, providing food assistance to those in need and vocational training for the unemployed. However, maintaining the drive-in has become increasingly challenging due to rising operational costs and changing entertainment preferences.
Pastor Muys acknowledged the financial pressures, stating that the drive-in would be unsustainable without the support of local functions and events. He attributed the Tivoli’s success to its ability to adapt and reinvent itself, offering a “retro, family experience” that appeals to a broad audience.
This sentiment was echoed by experts, who emphasised the importance of nostalgia and affordability in today’s entertainment market. Professor Martie-Louise Verreynne from the University of Queensland (UQ) noted a growing trend of consumers seeking to relive past experiences. At the same time, Dr Nicolas Pontes, also from UQ, highlighted the impact of inflation on entertainment spending.
Dr Pontes explained that what was once a regular treat has become more of a luxury, adding that rising costs are forcing many people to reserve restaurant dining and other forms of entertainment for special occasions.
Despite these challenges, the Tivoli draws large crowds, particularly during the summer and school holidays. Pastor Muys attributed this to the drive-in’s commitment to affordable pricing, with tickets as low as $15 per car for two new release movies.
He emphasised that they have deliberately kept the cost down to ensure working-class families can still enjoy a night out at the movies.
However, the future of drive-in theatres like the Tivoli remains uncertain. QUT urban environment expert Mimi Tsai pointed out the increasing scarcity of suitable land, particularly in inner-city suburbs, where development pressures are mounting.
She explained that a drive-in cinema in inner-city suburbs is almost impossible due to the soaring cost of land.
Nevertheless, Dr Heck from QUT believes that these classic venues hold a special place in the hearts of many Australians. She recalled fond memories of visiting drive-ins in the 80s and 90s and emphasised the unique “novelty and social experience” they offer.
She affirmed her belief that drive-in theatres will always be important in Australian culture.
For Pastor Muys, the reward lies in seeing families create new memories at the Tivoli. He shared anecdotes of patrons expressing their delight at finding the drive-in still operational after many years.
He emphasised the importance of supporting the Tivoli, as it is one of only two drive-in cinemas in south-east Queensland.
The Tivoli Drive-In’s story reminds us that there is still a place for tradition and nostalgia even in a rapidly changing world. The Tivoli has survived and flourished by adapting to new realities and staying true to its community-focused values, offering hope for other classic entertainment venues struggling to stay afloat.
Published Date 27-Jan-2025
