L’Oréal has officially opened its first Queensland warehouse in Ipswich’s Redbank area. The state-of-the-art facility, located in the Motorway Estate Industrial Park, represents a $40 million investment from the brand.
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The 14,533 sqm distribution centre, which opened its doors on August 21, is set to revolutionise L’Oréal’s operations in the region. With the capacity to offer more than 13,000 products to customers across Australia, this facility marks a major milestone in the company’s Australian expansion.
L’Oréal Groupe ANZ CEO, Alex Davison, who officially inaugurated the warehouse, expressed enthusiasm about the company’s growth in the region. Mr Davison noted that Australia and New Zealand collectively represented one of their top growing markets globally in the previous year, and he believes there’s still untapped potential for L’Oréal in the region.
The choice of Southeast Queensland as the location for this new distribution centre was strategic. Mr Davison explained that this location allows them to be closer to their customers and provides access to key domestic transport routes. He also highlighted that the booming population growth and infrastructure developments across the state make it an ideal location for their operations.
Sustainability is at the heart of this new facility. Running on 100 percent renewable energy, the warehouse is targeting a 4-star Green Star Buildings rating. It features EV charging points and a 365kW solar system, equivalent to powering 100 Queensland homes. In a nod to eco-friendly practices, the outdoor furniture incorporates recycled timber sleepers recovered from a nearby demolition site.
The Ipswich community stands to benefit from this development, with the facility set to contribute 60 local jobs to the area. This new warehouse will work in tandem with L’Oréal’s existing Victorian distribution centre to meet the growing demand for beauty products across the country.
Mr Davison expressed gratitude to their partners TMX Transform and Goodman Group for their support in sourcing this location. He emphasised that the site offers an abundance of capacity and is conveniently located just 30 minutes outside of Brisbane’s CBD.
Goodman Group, which developed the purpose-built facility, has designed the site with an optimised internal layout to improve operational efficiency. This design will help L’Oréal meet the rising delivery and service expectations for its portfolio of 30 beauty brands.
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As the beauty industry continues to grow, this facility represents L’Oréal’s commitment to meeting consumer demands while prioritising sustainability and local economic development in Ipswich and the broader Queensland region.
Published 27-August-2024
